Yachting Events, Content for Press or Web, Press Releases, Parties, Events. Yes - we do it all.
Asia Yacht Press (AYP) is one year old. We have found our feet and are up and running. We have been writing, photographing and organising events. We talk to the marine industry players on a daily basis, and - importantly - we have been polishing and expanding our contact database so that the right information reaches the right people.
In this ever-changing media world it pays to have a voice that is strong and concise. With digital advertising you can track your audience’s responses and create a buzz that will have people talking about you and your products. While it’s time to embrace the new communication opportunities and join the digital world, the basics don’t change. Well written editorials and top quality photography produced by yachting experts will help to give you and your products the edge in this competitive world.
Suzy Rayment, Guy Nowell and Nic Boyde have set high standards when it comes to media coverage of boating in Asia. Previously the owners of Yachtstyle magazine, the trio have created AYP, a media service dedicated to communicating marine matters in Asia, written by people who know the difference between a halyard and a handspike, who write in English, and who avoid clichéd superlatives and other boring hallmarks of the standard press release.
Guy Nowell gained special recognition for photography during the year when his image taken during the Rolex China Sea Race 2016 placed 4th place in the prestigious Mirabaud Yacht Racing Image Awards, ahead of 155 of the world’s elite marine and yachting photographers. Really, AYP can provide photography of the very highest calibre!
AYP can also supply editorial and advertorial material, press releases and media distribution, events management and planning; all fine-tuned for Asia.
We are a new kind of media house: a combination of News Agency, Public Relations and Events Management services for people and publications in the yachting and yachting lifestyle fields.
News Agency: We offer bespoke articles and will write or procure stories as required from time to time. Editors of yachting magazines looking for Asia Destination, Cruising, Chartering and boating content in general set in this part of the world should call us first. We have copy and images to hand, and can write to order.
Press Releases: We also offer an alternative to the usual tired, boring and pointless press releases that journalists delete without reading. We send clear and focused information, written as an article might be, to the sort of journalists and editors that we know will be a receptive audience.
Events Management: There's nothing like getting potential buyers to actually board the boat you are trying to sell; if you can get several buyers at once, and throw a good enough party, the point of a superyacht becomes very clear. Events sell Boats.
We can procure everything: invitation list to approved buyers and journalists; decent champagne; caterers; venues; even boats.
“If it floats, we know what it is. We probably know the owner, too”
Asia Yacht Press
We write press material, provide articles written by expert yachting journalists and images taken by experienced yachting photographers. We craft, draft and circulate press releases to our exclusive yachting media list. We organise events and we promote them through our private VIP connections. Want something else? Ask.